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Ocean Insights with Tore Andersen

Nor-Shipping Ocean Insights are bite sized interviews with the thought leaders, innovators and business people seeking to realise the huge potential of the ocean space. This week we talked to Tore Andersen, EVP sales and marketing, Optimarin.

Welcome to Ocean Insights – bite sized interviews with the thought leaders, innovators and business people seeking to realise the huge potential of the ocean space.

Optimarin is a 25 year pioneer in the industry, always being one of the leaders to bring innovative solutions to the market. The company is closing in on 1000 systems sold, and more than half of these systems are already installed onboard ships and in operation.

This week we have spoken to Tore Andersen, EVP sales and marketing, Optimarin. Discover their unique vision of the road ahead in this edition of Ocean Insights.

Ocean Insights #6
Tore Andersen, EVP sales and marketing, Optimarin.

What do you see as the greatest opportunity for the ocean industries over the next decade?
The development of green technology and new solutions to replace current, out-dated practices, technology and mind-sets. The need for better environmental solutions should not be seen as a problem, but as a huge opportunity.

What do you regard as the greatest challenge?
See above. If we carry on the same course we risk irreparable damage. But this industry, and others, are conservative by nature – change takes time. And time is the one thing we don’t have.

What do you see as the unique strength of your business and how will it help you succeed?
We have the most established, proven and reliable technology in an immature segment. A segment that, due to stringent ballast water management regulations, is set to explode. The growth potential for Optimarin, in both sales and aftermarket, is staggering.

What key skills are you looking for in the next generation of industry professionals and how are you working to attract new talent?
Passion. Passion for our technology, passion for protecting the ocean environment and a passion to provide global shipowners with the very best service, products and expertise. As we grow our reputation and industry standing are the best recruitment tools we have!

What are you most looking forward to at Nor-Shipping 2021?
What I look forward to at every Nor-Shipping – meeting the industry face-to-face. Old friends, new contacts and other specialist suppliers that share Optimarin’s values, ambition and, that word again, passion.

What three words sum up your vision for the future?
Excited, focused, (huge) potential.

Nor-Shipping 2021, Your Arena for Ocean Solutions, takes place in Oslo and Lillestrøm, 1-4 June 2021. Find out more at

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